We have a simple philosophy: rather than challenge the elements, we adapt to them. Just like Julius and Hanna Didrikson did back in 1913, when they began producing workwear for the fishermen in Grundsund on the west coast of Sweden.
For over one hundred years we have remained true to our original basic concept, producing functional garments that keep you dry whatever the weather. And that is perhaps why today, more than one hundred years later, we are still one of Scandinavia's leading brands for rainwear and functional clothing.
DIDRIKSONS SUSTAINABILITY
REDUCE - REUSE – RECYCLE
Our objective is to take responsibility for the entire chain from production through to recycling. We achieve this by designing and producing clothing that will last a long time, offering repair kits and providing features such as our Extend Size function for our kids’ clothing. Our kids’ clothing also has name tags with space for several names, as we want to encourage the practice of items being passed on once outgrown.
Once garments from us can finally no longer be used, it is our aim to be able to recycle them and create new materials. Since 2018 several of our waterproof garments have been made from recyclable polyester. We promote the use of single-component rather than mixed materials in order to facilitate future recycling processes.
Our objective is to create products that will last for many years to come in terms of both quality and design. We achieve this by using sustainable materials and dyeing processes and PFC-free impregnation treatments. We incorporate our Extend Size function into our kids’ range to enable kids to get more wear out of their garments. We never use animal-derived materials such as fur, leather or down in our products.
DIDRIKSONS GLOBAL SUSTAINABLE DEVELOPMENT GOALS
DIDRIKSONS CORE VALUES
Our three core values – craftsmanship, innovation and responsibility – are an integral part of everything we do, from the initial design idea until the product is no longer usable. Our long experience of making well-designed, high-quality products has resulted in craftsmanship being one of our most important values. For us, innovation means smart design with focus on comfort, safety and protection from the elements. Innovation also means that we are always looking for better alternatives in everything we do, from design and material choices to finding more sustainable production processes. We also have a responsibility to our stakeholders to run an economically and socially sustainable company, as well as an environmental responsibility to only produce products that fulfil a purpose and last for a long time.
