The Birkenstock family have been pioneers in foot health through their iconic innovations. The company’s roots can be traced back to 1774. With their brand identity based on a solid foundation of two and a half centuries of corporate history.
Birkenstock is a global brand and counts among the best-known German brands worldwide. The long-standing business is also the German footwear industry’s largest employer. Birkenstock operates a vertically integrated production and manufactures all of its footbeds in Germany. In addition, over 95% of all products are manufactured at the company’s own production sites. They also have been a global player since the 1970s. With their products being sold in 100 countries on all continents.
Birkenstock create products that make the lives of their customers easier and better. Their core products are the unique, anatomically shaped footbed. Birkenstock invented the footbed and has also shaped the meaning of the term "footbed", which is so common today. The footbed is not only a unique, revolutionary product concept that paved the way for a completely new market. It's also a core idea and a reference point for everything that they do. Now and in the future. Everyone should have access to Birkenstock footbed.
Birkenstock stands for excellent comfort, high functionality and extraordinary quality. The high level of quality is the result of carefully selected, high-quality materials from sustainable sources that are processed under typically demanding conditions. Birkenstock products promote wellbeing. They literally do good. Standing out from the flood of cheap products that dominate large parts of the consumer world today.
Their materials come from sustainable natural resources, using materials such as cork, natural latex, copper, brass, wool felt, and the best leathers. These materials, where possible, are sourced in Europe. They also manufacture their products in Germany under the best conditions, using their own production facilities with an extensive amount of hand craftsmanship, a centuries-old tradition. Every sandal undergoes 17 work steps. It takes well over 100 highly skilled hand movements to make the completed product, meeting the highest quality standards in the shoe industry anywhere in the world.